Stewartson has been a pioneer in the development of interactive entertainment applications and technology for almost 20 years. Prior to starting Fourth Wall, he was a founder of 42 Entertainment, where he was responsible for designing, developing and delivering solutions for massive branded entertainment projects including the pioneering alternate reality game I Love Bees for Halo 2, Vanishing Point for Windows Vista, and Year Zero for Nine Inch Nails. These projects won a number of prestigious awards including two Webbys, an Innovation Award at the Game Developers Conference and the Grand Prix at the Cannes Lions International Festival of Creativity. Previously, as founder and president of Shout Interactive, Stewartson developed the first commercial 3D game delivered over the Web for Star Trek: First Contact in 1996 and created award-winning online experiences for numerous properties including Titanic, Lost in Space and Starship Troopers, CNN, Sony, IBM, France Telecom, NBC and the Olympics.

Elan Lee is considered one of the creators of the Alternate Reality Game genre and has spoken all over the world on next-generation entertainment. He leads creative and design for all of Fourth Wall’s projects. Lee started his career at the Microsoft Game Studio as lead designer for the Xbox launch portfolio. While at Microsoft, he directed the world's first ARG, The Beast for Steven Spielberg's thriller Artificial Intelligence: AI. As co-founder and Vice President of Design for 42 Entertainment, Lee pioneered some of the most influential titles in transmedia entertainment such as I Love Bees, and Nine Inch Nails: Year Zero. Lee has won awards for Best Web Game of the Year, Best Advertising Campaign of the Year, and Best Idea of the Year.

Sean Stewart was the lead writer on The Beast, the revolutionary project for Steven Spielberg's Artificial Intelligence: AI credited with creating the alternate reality game genre. The project was named Entertainment Weekly's #1 Website of 2001 and hailed as "the Citizen Kane of online entertainment" by Internet Life. Since then, Stewart has been the lead writer on a number of groundbreaking projects including the Halo 2 I Love Bees campaign, Nine Inch Nails: Year Zero and Eagle Eye: Free Fall. Stewart is also a best-selling fantasy and sci-fi writer with 12 novels to his credit, including World Fantasy Award-winner Galveston and the New York Times Notable Book of the Year selections Mockingbird and Resurrection Man. He is co-author of New York Times best-selling young adult transmedia novel Cathy's Book, which has been published in 20 countries and spawned two successful sequels: Cathy's Key and Cathy's Ring.

Dr. Patrick Soon-Shiong has been Executive Chairman of Fourth Wall Studios since February 2011. Through his principal company, NantWorks LLC, Dr. Soon-Shiong holds interests in a wide range of communications, augmented reality, advanced computing and network technologies. The mission of NantWorks is to converge technologies to transform how we work, play and live. Dr. Soon-Shiong, who comes from a medical background, has pioneered revolutionary new therapies for both cancer and diabetes by means of combining medical with engineering and other disciplines. He is passionate about the innovative potential of converging disparate technologies and creative talents. In 2010 he inaugurated the Patrick Soon-Shiong Innovation Awards, a competition open to companies in the Los Angeles area, which he believes is a fount of innovation of all kinds. An enthusiastic Angeleno for over thirty years, Dr. Soon-Shiong is now a part owner of the LA Lakers. The Los Angeles Business Journal recognized him as their 2010 Business Person of the Year.